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Newsletters
Newsletters are the most direct digital route you have to tomorrows customers
Newsletters do after all end up in someone's inbox, they have consented to or requested getting them and you are not relying on them seeing your content online amongst that of other businesses.
Having attracted them into your funnel though your great web content, blog, or social media activity, you need to keep them there, to increase the ongoing awareness of you and your brand, so when it comes to choosing someone to work with, you are an obvious consideration.
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How can we help?
Platform, Design, Format, Content.
There are many platforms to choose from that you can bolt into your website. After that design your template, consistent with your branding elsewhere. As with content on your website, there are tricks of the trade in terms of header, footer, subtitles, headings, white space, images and content.
Consider who will write the content, understand what the objective of each newsletter is before you start, the tone and style must be consistent with your other digital channels. Set expectations from the start for the reader, add value, be educational and informative, use exclusive offers and promotions for subscribers, make them want to read it and look forward to getting the next one. Even better, have them share the content and engage with each one.
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Let us help get you started.
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