Great web content is not about spending thousands with SEO experts
Interesting relevant bespoke content on your website will get you found organically without the need to advertise. Once there it should take them on a journey and keep them engaged with your brand.
Visualise your customer and get inside their head. What do they search for online and what interests them? Once you know that, then content should be created only with that in mind.
How can we help?
Get Found, Engagement, Monitor, Refresh.
We have been creating content for property websites for nearly 15 years. Once you are clear on your audience and how search engines work, a content plan can be designed to get you found organically. What pages, what are the goals of those pages that once discovered drive engagement from your customers?
Content should be about your services and teams, the local area and community, news and value-added freebies. Humanise your business, give content a persona, don't oversell, avoid jargon and duplication. It has to be original, never seen before.
There is technique that is then applied to how it is created to get it seen and keep people on your site once there. Keywords, layering & funnels, calls to action, headings, images, video and white space, it's not just about text.
Once complete, monitor its performance and regularly refresh.