
Discounting is for dummies...
I don’t mean it really, if you do discount then you aren’t a dummy, I just wanted to get your attention. I am however tempted to email images like this one to potential new clients when they do question my fees and you should feel the same way, and hopefully get to a point where like me, you politely decline to reduce your fees and enter into that race to the bottom where no one wins, least of all the person or company making request in the first place. So why do people do it